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Wang Longxia home appliance industry needs more policy support An interview with Director of the intellectual property Office of Guangdong galanz group financial, March 14-representatives of the national people's Congress Wang Longxia NetEase, Guangdong galanz group intellectual property office director Wang Longxia NetEase finance says yesterday, European debt crisis, home electrical appliance industry is very big impact, face sharp price increases of raw materials and labour costs and increased corporate profit margins are getting smaller. ThisCases, the relatively stable RMB exchange rate development in favour of home electrical appliance industry, home appliances to the countryside such as Huimin policy still needs to continue. Intellectual property proposals: stepping up law enforcement, optimize the environment for innovation, encourages business innovation as a representative from the grassroots level, said Wang Longxia to NetEase finance, more concern is the people's livelihood problems, including social housing, including health, includingProblems of the Endowment, and so on, but as a corporate intellectual property practitioners, might is also intellectual property issues of most concern. Here, including education reform, including manufacturing support policies, including the specification of the behavior of large distribution enterprises, and so on. Talked about this year is that a session of the national people's Congress last Congress, Wang Longxia estrous said delegates wanted toHis voice, would like to express what they want to say, I guess, as deputies, we expressed the views and suggestions of not only our own had to say, more are behind us there are a lot of people looking at us, we have a lot of expectations, so our representatives mood like in previous years, this year was different. How motion?Wang Longxia to NetEase finance, most usually do is research. Deputies made at the two sessions of every proposal or motion must stick to the truth, seek truth from facts. "I combined this year with another ten deputies concerns a sentenced to 15 years in cases of loss of State-owned assets, before this proposal came out repeatedly with caseParties, of local people's Congress with us, with our local people's Government did a lot of research and communication, we did an in-depth understanding of the case as a whole, in this case, we are two sessions to reflect on the recommendations, to be aware of and seeking truth from facts ". Five years later, Wang Longxia gratifying is that she's response to the motion are good, "Have recommended the earliest return of a digital map is from Shunde, we manufacture enterprises of a case, after I make a suggestion at that time, was the Ministry's response, I think the resolution of this problem, so I did feel the deputies took a sacred responsibility of professional ". Galanz to two legs: domestic and at the same time and at the same time turning galanz knowledge abroadRights situation, said Wang Longxia to NetEase finance tera power leveling, galanz has now a specialized intellectual property management agencies, have dedicated staff. Is currently the most prominent achievements was made a series of efforts in intellectual property risk prevention. Stages of product development, for example, galanz defense work in the research and development of intellectual property throughout the process, the products of this company in to voteAfter the market, can effectively avoid risks in intellectual property. Since the financial crisis, especially since the European debt crisis, the impact on household electrical appliance industry is indeed very large. Enterprises now face sharp price increases of raw materials, face a significant increase in labor costs, this situation gives companies a great deal of pressure, corporate profit margins are less and less, become smaller and smaller.In response, Wang Longxia to NetEase finance, enterprises must solve this problem, through technical innovation, tooling modification to improve labour efficiency on the one hand, in part to save on labor costs. "We hope that through this technological innovation to absorb raw material cost pressure, at present our enterprise is with cooperation of Beihang University, carried out a number of applications of materials research andReliability study on the management aspects of a project. Through the introduction of new materials, the application of new materials and the improvement of management, further reducing the cost of enterprise ". For a galanz overseas business development, introduction to Wang Longxia, galanz uphold the principle of walking on two legs, on the one hand to hold the large domestic market, on the other hand to keep foreign market orders. "We are nowGalanz orders should be pretty much on foreign markets buy swtor, the key is the question of how to further increase profits. We also hope that States in respect of the Renminbi exchange rate will remain stable, Enterprise and space ". Galanz worked for more than 10 years, Wang Longxia galanz lies in the success of enterprise culture, she believed that galanz has been at tie tieA thorough focus on the manufacture of household electrical appliance enterprises, "my galanz Enterprise gives me the platform, I own this ability into full play, I think in this piece, I was very happy, so I can be here for more than 10 years". Household appliance industry faces tremendous pressure must also State policy to support according to the fourth quarter of last year to this year, Chinese household electrical appliance industry salesRender substantial downward trend. In response, Wang Longxia 2012 to the NetEase finance household electrical appliance enterprises should be more fierce competition, she believed that if companies are able to pay attention to innovation, to change the mode of economic development, income-generating way or change, some of the enterprises strong may survive, and some small household electrical appliance enterprises suffer the impact will be greater.Home appliances to the countryside, and other preferential policies have been delisting, Wang Longxia hope of encouraging policies can be sustained in the future, "without changing the economic situation at home and abroad, if national policies are able to continue to continue, I think manufacturing is a very beneficial". In her view, employment in the manufacturing sector most qualified tera gold, bring's contribution to the national GDP is also very impressive. IfDevelopment of fruit industry, promoting the development of the real economy, the employment situation and social stability will be more ideal. For appliance market competition in China this year, said Wang Longxia to NetEase finance, competition may intensify. If supported policy is able to once again introduce, grasp well the opportunity of enterprise may be a turning point in the development of, there is an opportunity to improve, whereas, A lot of enterprises in the context of this year's competition, were eliminated by the market. Others:

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